In January 2019, the Sleeknote marketing team set an ambitious goal: to write, edit, and publish a print book by the end of Q2 2019. By the end of March, we had a proofread manuscript, a cover, and, most importantly, a proof copy of our book from the printer. Having never published a book, we […]
Words Into Works #100 | Rational Optimism
In his book, Same as Ever, Morgan Housel addresses the complex interplay between optimism and pessimism, emphasizing the necessity of balancing these seemingly contradictory mindsets for progress. He suggests that the best approach in life, particularly in finance, is to save like a pessimist but invest like an optimist. Housel illustrates this philosophy through various […]
I Tried Audible for 30-Days. Here’s What Happened.
A few months ago, a friend introduced me to a subscription service he swore by: Audible. “You’ve got to try it,” my friend told me excitedly over the phone. “You of all people will love it.” A voracious reader with little time to read, I liked the idea of listening to books on the go. […]
Words Into Works #099 | The Six Principles of Effective Writing
In Writing for Busy Readers, Jessica Lasky-Fink and Todd Rogers share six universal principles of effective writing. Adaptable to any context, the authors tailor these guidelines to diverse writers and readers, acknowledging varied voices, experiences, and biases. Let’s detail each principle and explore how to communicate effectively in today’s fast-paced world. The Six Principles of […]
Words Into Works #098 | The Six Weapons of Influence
In his seminal book Influence, Robert Cialdini explains the science of persuasion, outlining six “weapons of influence” companies and advertisers use to sway decisions. He emphasizes the need for quick decision-making in a busy world, often based on limited information. Cialdini warns of the potential for manipulation with these techniques and urges awareness and active […]
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