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Dan S. Kennedy
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The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. Paperback – February 14, 2011

by Dan S Kennedy (Author)
4.6 4.6 out of 5 stars 1,131 ratings
See all formats and editions
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Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Previous page
  1. Part of series
    Ultimate Sales Letter
  2. Print length
    240 pages
  3. Language
    English
  4. Publication date
    February 14, 2011
  5. Dimensions
    5.5 x 0.7 x 8.5 inches
  6. ISBN-10
    1440511411
  7. ISBN-13
    978-1440511417
  8. See all details
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Editorial Reviews

About the Author

Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.

Product details

  • Publisher ‏ : ‎ Adams Media; 4th edition (February 14, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1440511411
  • ISBN-13 ‏ : ‎ 978-1440511417
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.7 x 8.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 1,131 ratings

About the author

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Dan S. Kennedy

Dan S. Kennedy

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Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,131 global ratings
Good read. Helped tareq me understand the POV to grasp customer's
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Top reviews from the United States

Diana
5.0 out of 5 stars Simple, timeless advice
Reviewed in the United States on September 21, 2023
Verified Purchase
Although the book is old, the lessons are timeless. As a 12 year copywriter, Dans lessons work perfectly in emails and online. Ad these examples to your swipefile.
2 people found this helpful
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Laura De Giorgio
5.0 out of 5 stars A lot of great information for writing sales letters
Reviewed in the United States on March 31, 2014
Verified Purchase
While some information in this book is a bit dated and it was primarily focused on direct marketing, Dan Kennedy also shares timeless principles of writing sales letters that can be applied even today no matter what kind of sales letters you are writing.

Getting to know your target audience will never become outdated, and the suggestions he shares from his past experience are quite thorough. He mentions that in order to get into the mind of his readers, in this instance dentists, he'd read every industry publication every month, visit websites that host discussions forums for dentists, subscribe to email groups where only dentists communicate back and forth, attend industry functions, conventions, seminars, trade shows, he'd play prospect, and routine mastermind with dentists.

He then shares a step-by-step process he used to write a copy, very detailed with various examples. He shares a fill-in-the-blank headlines with examples, different ways to attract attention and to overcome barriers, how to re-write and then he offers an extensive check-list with 35 points to check your copy.

Yes he does have a plug for his website and services which I find appropriate in this book, and he also has a plug for few other tools like mike Capuzzi's CopyDoodles.

He then suggests re-writing for passion, and editing for clarity, and how to test your copy.

At the end of the book you'll find additional resources.
14 people found this helpful
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Alvin C.
4.0 out of 5 stars Good Resource for Entrepreneurs
Reviewed in the United States on October 19, 2022
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I would highly recommend this publication for new business owners, like myself. I found the principles laid out in this book to be very practical—they can be implemented immediately, and straight forward. I appreciate the author's expertise in the area of writing sales letters and believe this is a valuable resource for those looking to write sales letters themselves (as opposed to outsourcing). Not at all disappointed!
4 people found this helpful
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DALwrites
5.0 out of 5 stars Extremely useful!
Reviewed in the United States on April 19, 2011
Verified Purchase
For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don't do that), and you'll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good.

The only item that irked me, especially as the book drew to a close, was the amount of "upselling," both for the author's products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he's doing, and it did not detract from any of the real content.

Overall, I couldn't recommend more highly, whether you're a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas.
23 people found this helpful
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Daniel
5.0 out of 5 stars As expected
Reviewed in the United States on August 2, 2023
Verified Purchase
Great delivery and product.
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Carl Edward Mullin
5.0 out of 5 stars A Born Genius
Reviewed in the United States on May 7, 2020
Verified Purchase
He started his copywriting business straight out of high school without any training beyond ye olde English Composition class. While he was still a senior. He picked up more than a few simple tricks since then from his own research and methods he tested personally and from many, many friends in the same business of salesmanship. As a result, he wrote this slim volume of hard-earned discoveries that will save you a lot of time in getting to the MEAT of what actually bring in the bread. I have used it many times and it can be used for any kind of selling, in any situation. I ordered that book twice, when I lost my first copy and have to order a new one. That should tell you the value of this little book.
12 people found this helpful
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Cameron
5.0 out of 5 stars It should cost more money.
Reviewed in the United States on November 8, 2022
Verified Purchase
I have not applied anything from this book yet, but I know that it works because it all makes sense. I made a comparison with what was taught in this book and I do realize that everything being said here is accurate.
One person found this helpful
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AvidReader
3.0 out of 5 stars Some good fundamentals, but dated
Reviewed in the United States on June 24, 2020
Verified Purchase
It was probably very cutting edge back when written but now the tips and process are tired and out of touch. Many examples are chock-full of paragraphs and clip art, a style that doesn't (IMHO) resonate anymore. And it certainly doesn't work in a B2B setting. There are definitely better books and websites on copywriting out there.
4 people found this helpful
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Top reviews from other countries

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Jason P
5.0 out of 5 stars Still The Copy King
Reviewed in Canada on June 3, 2022
Verified Purchase
Dan S Kennedy is the King of Copywriting, when I was down and out slaving at a job I hated. Dan's books taught me how to write to make sales, manage my time and learn to be an entrepreneur from A to Z. This book is timeless everything about direct mail is still valid today, plus it updates to online as well thanks to Katie Yeakle. If you want to make a change and learn that 80% of running a business is marketing get his books. I have never regretted it.
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Nina Maglic
5.0 out of 5 stars great book
Reviewed in Germany on April 18, 2023
Verified Purchase
Dan Kennedy is a genius when it comes to copywriting , advertising, and business. Even if you work as a copywriter you will love this book, because you will see amazing samples of high converting sales letters and learn a thing or two that can change your business forever!
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David Leifsson
5.0 out of 5 stars Easy to understand and make you want start writing salesletter
Reviewed in Sweden on February 4, 2023
Verified Purchase
I have limited knowledge of writing salesletter. What I know a lot of is logistics and this book make me want to use those methods writing salesletter for my logistics coaching course.
Really like the book and highly recomend the book.
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Anubhav
5.0 out of 5 stars Straight to the point
Reviewed in India on January 8, 2023
Verified Purchase
Best marketing book with a lot of secrets that i didn't knew about. Highly recommended this to serious people out there.
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Patrizia
5.0 out of 5 stars Un posto d'onore sulla scrivania
Reviewed in Italy on December 28, 2020
Verified Purchase
Dan Kennedy è conosciuto come uno dei migliori copywriter. In questo libro vengo snocciolate varie tecniche che rendono più interessante la lettura. Si parte dall'indice, dove i nomi dei capitoli sono già un capolavoro di copywriting. Riescono a incuriosire con titoli intriganti. La voglia di scoprire i segreti di un grande continua nei vari capitoli che sono pieni di esempi. Anche questo libro ha un posto d'onore sulla mia scrivania e fa parte di quel gruppo di libri che vanno consultati mano a mano che si procede nel percorso di studi sul copywriting.
2 people found this helpful
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