In 1965, a social psychologist called Howard Levanthal wanted to see if he could persuade a group of university students at Yale University to get a tetanus jab. [1] He divided them up into several groups, and gave all of them a seven-page booklet explaining the dangers of tetanus, the importance of inoculation, and the […]

Southwest Airlines is one of the most successful budget airlines operating in the world today. In fact, Southwest has been consistently profitable for more than thirty years. The secret to their success? Cutting unnecessary expenses. And they’ve been doing it for decades. In order for them to succeed at such a high level, they must […]

In 1960, Freddie Roach was born into a boxing family. His father had been a professional boxer, his mother was a boxing judge and his older brother, Pepper, was an up-and-comer, learning the ropes (no pun intended). [1] At six years old, his apprenticeship began under his father, in a gym in South Boston. This […]

At 11 years old, “Little Nick”, as he was known in his hometown of Monongah, West Virginia, was paying his dues, working at his father’s service station. In between customers, he and “Big Nick”—the newly appointed Pop Warner football team coach—would pass a football to one another in front of the pumps on Route 19 […]