The Blue Ocean Strategy is about breaking out of the cutthroat competition by creating new market spaces, or “blue oceans,” ripe for growth. W. Chan Kim and Renée Mauborgne argue that companies should seek untapped markets where they can innovate without the threat of rivals instead of battling over a shrinking profit pool in crowded […]
Words Into Works #117 | The Two Pizza Rule
The Two Pizza Rule, popularized by Amazon’s founder Jeff Bezos, is a simple yet powerful concept that enhances team productivity and efficiency. The rule suggests that no team should be so large that it cannot be fed two pizzas. This concept, explored in depth in Brad Stone’s The Everything Store, chronicles Amazon’s rise and the […]
How We Pre-Sold a Print Book (and Made $8,268.54 in 7 Days)
In January 2019, the Sleeknote marketing team set an ambitious goal: to write, edit, and publish a print book by the end of Q2 2019. By the end of March, we had a proofread manuscript, a cover, and, most importantly, a proof copy of our book from the printer. Having never published a book, we […]
Words Into Works #092 | The Five Buckets Principle
In his book, The Diary of a CEO, Steven Bartlett discusses the profound concept of the “five buckets” that determine an individual’s professional potential. He introduces this idea with an anecdote about Elon Musk, emphasizing how people’s perceptions change based on the fullness of these buckets. The five essential buckets are: Knowledge. What you know […]
Words Into Works #090 | 10x Is Easier Than 2x
In his book, 10x Is Easier Than 2x, Dr. Benjamin Hardy discusses the transformative power of aiming for tenfold, rather than twofold, improvement. According to Hardy, doubling success often meets resistance, as people associate it with doubling their workload. The concept of 10x growth, however, fundamentally changes this mindset. It’s not about working harder, says Hardy, […]