The Blue Ocean Strategy is about breaking out of the cutthroat competition by creating new market spaces, or “blue oceans,” ripe for growth. W. Chan Kim and Renée Mauborgne argue that companies should seek untapped markets where they can innovate without the threat of rivals instead of battling over a shrinking profit pool in crowded […]

The Two Pizza Rule, popularized by Amazon’s founder Jeff Bezos, is a simple yet powerful concept that enhances team productivity and efficiency. The rule suggests that no team should be so large that it cannot be fed two pizzas. This concept, explored in depth in Brad Stone’s The Everything Store, chronicles Amazon’s rise and the […]