Welcome to my February 2017 monthly goals report.
In this article, I’m going to share the progress I’ve made toward the goals I publicly declared on my blog earlier this year.
While my monthly goals reports are mostly for accountability, it’s my hope the insights I gain each month will inspire you to reflect on your own goals and take action.
Let’s get started.
February: In Review
February was a life-changing month for me.
At the beginning of January, I chanced upon an opportunity to work for a Danish-based SaaS company as their content marketing manager (my dream profession).
And, after two enjoyable interviews—I got the job.
The truth is, while I enjoyed working for myself, I missed working with others, moving toward a common goal and being part of something larger than myself.
I was always open to returning to work if the right role came along at the right time (especially if it was remote), and fortunately for me, it did—and I couldn’t be happier.
My new role as content marketing manager for Sleeknote means some of my 2017 annual goals are no longer important or relevant to me, thus, I’ll be updating them in March to reflect my new priorities.
Okay, enough about that:
Let’s get into February.
February 2017 Monthly Goals Report
1. I Will Easily Survey My Audience by January 31, 2017.
I achieved this goal on January 9th. Since publishing my previous monthly goals report, my 2017 reader survey has continued to collect responses (it currently has 142 completions).
If you haven’t completed it yet, I would love if you could take 5-minutes to do so. I’m still reviewing the data and the more answers I have, the more interesting and relevant I can make my content for you this coming year.
2. I Will Easily Segment my Audience by Interest by March 31, 2017.
Status: Merged with other Goal #4
Before creating my 2017 reader survey, I thought I had two categories of reader.
- People interested in entrepreneurship (finding customers, sales, etc.)
- People interested in personal development (habits, performance, etc.)
- People interested in both
After analyzing the data, however, I realized most of my readers are interested in personal development (with few interested in only entrepreneurship):
Thus, I’ve decided to merge this goal with my automated workflow goal, and instead, let new readers choose what categories they want to read about when they join my weekly newsletter (more on that shortly).
3. I Will Easily Finish Draft 1 of My New Book, by March 31, 2017, June 30, 2017, December 31, 2017.
Due to the above change in priorities, I’ve postponing this goal until Q4 (with the possibility of even postponing it until 2018).
My new role as content marketing manager is important to me, so, right now, I’m focusing 100% of my efforts on creating and promoting content (rather than writing and promoting a book).
4. I Will Easily Write an Autoresponder Sequence for SamuelThomasDavies.com by June 30, 2017.
I wrote a 3-part onboarding email sequence in February and learned a valuable lesson in the process:
We overestimate what we can achieve in a day and underestimate what we can achieve in a month.
I thought writing my autoresponder sequence would require at minimum of a month; turned out it only took a weekend.
When you join our community, now, rather than have yourself segmented by interest (my original goal), you’re directed to this page where you can choose what you want to read about based on your interests.
Assigning all my articles to the correct categories and building the above resource was an arduous process, but it was time well-spent and I’m happy with the result.
5. I Will Easily Publish Unhooked 3rd Edition by June 30, 2017.
I haven’t begun working on this goal yet. My plan is to commence work on in it May.
6. I Will Easily Have At Least 5,000 Email Subscribers by December 31, 2017.
I acquired 246 new email subscribers in February but parted ways with 63 through bounces and unsubscribes. This brings my current number of subscribers to 3,303:
While it’s always nice to have new subscribers, this goal isn’t as important as improving the user experience for the readers I already have.
7. I Will Easily Hire an Editor and a Researcher by December 31, 2017.
This goal is no longer relevant due to my change in circumstances.
8. I Will Easily Publish 24 Articles on SamuelThomasDavies.com by December 31, 2017.
Status: Ongoing (5/24 articles published)
With my new role as content marketing manager assuming 100% of my time, attention, and energy, I only published one new article in February (The Checkout Dilemma: How to Know When to Quit (and When to Stick).
I did, however, publish the following on other sites:
- 6 Psychological Triggers That Will Double Your eCommerce Conversions
- 9 Essential Elements of a High-Converting Thank You Page (+ Examples)
I still plan on publishing here, but I’m focusing on fewer, more high-quality articles moving forward (think: quality, not quantity).
9. I Will Easily Publish 24 New Book Summaries on SamuelThomasDavies.com by December 31, 2017
Status: Ongoing (10/24 book summaries published)
Speaking of book summaries, I recently added a new feature to my book summaries page:
Previously, I would email readers when I’d published a new book summary. Now, however, readers can see on the page itself.
I’m always trying to improve the reader experience of my site. This, I feel, was a step in the right direction.
10. I Will Easily Launch a New Training Program by December 31, 2017.
I’ve carved out time to work on this goal in Q3.
11. I Will Easily Reach and Impact 300,000 People (Unique Views) on SamuelThomasDavies.com by December 31, 2017.
I reached and impacted 20,639 readers in February…
…with a 12.71% increase in users since January:
It’s nice to know content from as far back as 2014 is bringing in consistent traffic and benefiting readers years later.
12. I Will Easily Read 40 Books by December 31, 2017.
Status: Ongoing (9/40 books read)
I read three books in February:
- Getting Things Done by David Allen
- Predictably Irrational by Dan Ariely
- Going Clear by Lawrence Wright
One thing that’s made a noticeable difference to my reading habits in 2017 is having “to read” and “to read again” cards in Evernote. This strategy has guided me toward books I actually want to read and away from ones I think I want to read (think: promotions). I plan on writing more about this soon.
February was a pivotal month for me.
I traveled to Aarhus, Denmark, met my new colleagues and began working remotely for the first time in my life—something I could never have imagined a few years ago.
I remember it like it was yesterday:
Working a dead-end cubicle job, reading The 4-Hour Workweek and making a life-changing decision to commit to everything in my power to build a better life for myself.
Wherever you are in your life and whatever goals you’re moving toward, keep persevering.
Yes, getting what you want requires a LOT of time, attention, and energy, but they’re resources that you’re going to spend anyway. The question is: will you invest them on the things that matter most?
How are you progressing with your annual goals and resolutions? Leave a comment below.